The
21 Laws of Influence will help you to clearly understand how people
are persuaded and how others affect our beliefs. The book provides the
basis for deciding which strategies will be most effective on those
you must influence and will educate people to avoid getting caught in
a web of influence or roped into a persuasive argument without being
aware of the mechanics of persuasion.
The
21 Laws of Influence by Hellen
Davis, CLU, CCE
