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Samplings
of The 21 Laws of Influence
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1. |
The
Law of Agendas |
Those
who control the program and set the deadlines are in the best position
to influence the path taken to achieve their goals. |
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2. |
Law
of Analysis And Benchmarking |
People
work harder and are more motivated toward accomplishing goals when they
receive frequent feedback on their progress.
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3. |
Law
of Belief Replacement |
People
are willing to change their beliefs ONLY when they are replaced by other
beliefs that, at the very lest, are equally as valid in their minds.
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4. |
The
Law of Commitment |
People
are more likely to listen to you if they see you take action directed
at achieving your goals.
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5. |
The
Law of Consistency |
People
are more willing to trust those who behave in a stable and predictable
manner.
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6. |
The
Law of Contrast |
When
the contrast between alternatives is great, it is easier to convince
people to take one path rather than the other.
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7. |
Law
of Expectation |
Go
above and beyond what is expected to gain the influencing advantage.
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8. |
Law
of Expertise |
People
is more likely to listen to, trust, believe, and follow those who are
acknowledged experts in their fields.
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9. |
Law
of Friends |
People
usually respond more favorably to advice and recommendations that they
receive from friends.
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10. |
Law
of Image |
People
are more likely to interact with people they are attracted to and who
have an appropriate appearance for the setting or situation.
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11. |
Law
of Logic |
People
are more subject to influence when they can follow a sequence of thoughts
that make sense to them.
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12. |
Law
of People Pleasing |
To
influence others, identify what will please them and deliver it to them.
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13. |
Law
of Perception |
If
you can uncover and understand how the other person perceives the world,
you can plug your influencing strategy into their perception.
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14. |
Law
of Prospecting And Networking |
People
are more likely to succeed when they receive help from those who have
the contacts to help them reach their goals.
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15. |
Law
of Reciprocity |
Recipients
of gifts, or help, most often feel that they have an obligation to repay
those who gave to or helped them.
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16. |
Law
of Satisfaction & Standards |
It
is easier to persuade people when you help satisfy them, while they
remain true to their ideals and maintain their standards.
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17. |
Law
of Scarcity |
People
are willing to pay a higher price when items they desire are rare, limited,
or not readily available.
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18. |
Law
of Similarity And Attraction |
Individuals
are more prone to being influenced by others when they share our beliefs,
interests, and values.
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19. |
Law
of Societal Pressure |
The
people with whom we interact on a regular basis (our peer group) strongly
influences our actions, decisions, and behavior.
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20. |
Law
of Status |
People
give greater respect to and have more faith in the words and beliefs
of those who have prestige, power and esteemed reputations.
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21. |
Law
of 3rd Party Endorsement |
Many
people are influenced to take action when those they respect and admire
endorse certain positions. |