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Indaba IogoSamplings of The 21 Laws of Influence

 

1.

The Law of Agendas

Those who control the program and set the deadlines are in the best position to influence the path taken to achieve their goals.

  2. Law of Analysis And Benchmarking

People work harder and are more motivated toward accomplishing goals when they receive frequent feedback on their progress.

  3. Law of Belief Replacement

People are willing to change their beliefs ONLY when they are replaced by other beliefs that, at the very lest, are equally as valid in their minds.

  4. The Law of Commitment

People are more likely to listen to you if they see you take action directed at achieving your goals.

  5. The Law of Consistency

People are more willing to trust those who behave in a stable and predictable manner.

  6. The Law of Contrast

When the contrast between alternatives is great, it is easier to convince people to take one path rather than the other.

  7. Law of Expectation

Go above and beyond what is expected to gain the influencing advantage.

  8. Law of Expertise

People is more likely to listen to, trust, believe, and follow those who are acknowledged experts in their fields.

  9. Law of Friends

People usually respond more favorably to advice and recommendations that they receive from friends.

  10. Law of Image

People are more likely to interact with people they are attracted to and who have an appropriate appearance for the setting or situation.

  11. Law of Logic

People are more subject to influence when they can follow a sequence of thoughts that make sense to them.

  12. Law of People Pleasing

To influence others, identify what will please them and deliver it to them.

  13. Law of Perception

If you can uncover and understand how the other person perceives the world, you can plug your influencing strategy into their perception.

  14. Law of Prospecting And Networking

People are more likely to succeed when they receive help from those who have the contacts to help them reach their goals.

  15. Law of Reciprocity

Recipients of gifts, or help, most often feel that they have an obligation to repay those who gave to or helped them.

  16. Law of Satisfaction & Standards

It is easier to persuade people when you help satisfy them, while they remain true to their ideals and maintain their standards.

  17. Law of Scarcity

People are willing to pay a higher price when items they desire are rare, limited, or not readily available.

  18. Law of Similarity And Attraction

Individuals are more prone to being influenced by others when they share our beliefs, interests, and values.

  19. Law of Societal Pressure

The people with whom we interact on a regular basis (our peer group) strongly influences our actions, decisions, and behavior.

  20. Law of Status

People give greater respect to and have more faith in the words and beliefs of those who have prestige, power and esteemed reputations.

  21. Law of 3rd Party Endorsement Many people are influenced to take action when those they respect and admire endorse certain positions.
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